FLEMING’S PRIME STEAKHOUSE & WINE BAR SWITCHES
TO GUESTBRIDGE FOR MANAGING RESERVATIONS AND GUEST INFORMATION

Cost, customized functionality and guest data management key drivers for change.

GuestBridge the only solution able to meet Fleming’s needs.

MILWAUKEE, January 26, 2006 – GuestBridge, Inc. announced today that Fleming’s Prime Steakhouse & Wine Bar has installed the GuestBridge Restaurant Solution in all 39 locations nationwide.  The restaurant group made the switch because they wanted a solution tailored to their brand and their needs for guest data management, while controlling their cost of online reservations.  GuestBridge was willing to customize the software to meet Fleming’s needs, a key factor in Fleming’s decision to switch to GuestBridge.

Fleming’s strong brand had been clouded by competing restaurants in their previous online reservation system. With GuestBridge, online reservations and guest data now lie within the security of Fleming’s corporate firewall. Fleming’s controls their guests’ online experience, and no other brand or competing restaurant is presented to their guests as they make reservations on Fleming’s website.

Perhaps the most important use of Fleming’s new GuestBridge system is personalization of service. In today’s restaurant market, guests are demanding a higher level of service, and personalization and customization of the dining experience is a key differentiator. GuestBridge helps Fleming’s deliver great guest service, encouraging repeat visits and increased sales. Also, Fleming’s is now able to share guest data in real time across all locations. Traveling VIP guests can be recognized and given customized service no matter which location they visit.

Lewis Shrock, CEO of GuestBridge, said, “Fleming’s needed a system that could be tailored to their particular operational and guest data management requirements.  They tested our software in a few key locations before the rollout, and we were able to improve the solution based on that valuable feedback.  GuestBridge has long had a policy of adapting to customers’ needs, and we were excited to help Fleming’s maximize the value of their guest data by customizing our software and creating unique reports to help their operators and corporate staff serve their guest better.”

GuestBridge worked with Qoncert, a GuestBridge reseller, to install the GuestBridge Enterprise Solution at the corporate level and to roll out the software at all restaurant locations nationwide.  The GuestBridge Enterprise Solution enables Fleming’s to host their own online reservation pages, run email campaigns from the GuestBridge database, and accept reservations at one central call center for all locations nationwide. 

About GuestBridge, Inc.
GuestBridge, Inc., provides leading-edge reservation and guest management solutions to the hospitality industry, including the GuestBridge Restaurant Solution for reservation-preferred restaurants, restaurant groups, hotels, resorts and private clubs.  GuestBridge products and services are designed to enhance a restaurant’s ability to seamlessly interact with guests, increasing guest satisfaction, repeat visits and restaurant profitability.  GuestBridge is a proud sponsor of Distinguished Restaurants of North America (DiRoNA).  Customers include Brennan’s of Houston, the Commander’s Palace group of restaurants, The Lodge at Torrey Pines, Mo’s Restaurants, the Coeur D’Alene Resort, and the Mackay Restaurant Group.  Visit GuestBridge at www.guestbridge.com.

About Fleming’s Prime Steakhouse & Wine Bar
Fleming’s Prime Steakhouse & Wine Bar was launched in Newport Beach, California in 1998 by successful restaurant industry veterans Paul Fleming and Bill Allen. Today there are 39 locations nationwide. The recipient of numerous prestigious dining awards, Fleming’s most recently earned 23 Wine Spectator magazine Awards of Excellence, one for every restaurant open at the time of judging. For more information visit www.flemingssteakhouse.com.