GUESTBRIDGE EXECUTIVE CHOSEN AS “EXPERT OF THE MONTH”
BY DISTINGUISHED RESTAURANTS OF NORTH AMERICA

CEO Lewis Schrock Offers Guest Interaction Expertise in Online Q&A

MILWAUKEE, Wisconsin, February 27, 2006 – The Distinguished Restaurants of North America (DiRōNA) has chosen Lewis Schrock, CEO of GuestBridge, Inc., as its “Expert of the Month”, along with Alex Brennan-Martin of Brennan’s of Houston.  As a technology executive in the hospitality industry, Lewis will offer advice on the topic of Guest Interaction and Technology. Hospitality professionals and restaurant patrons are invited to submit questions at www.dirona.org.

Lewis serves with co-expert Alex Brennan-Martin, President of Brennan’s of Houston, part of the Commander’s Palace group of restaurants. Alex lends a restaurateur’s point of view to the Q&A, and has been successfully creating personalized dining experiences using guest data at his fine dining restaurant for many years.

Guest service is increasingly seen as a key differentiator in the competitive fine dining market. In his role as Expert, Lewis identifies ways to use technology to gather guest preferences and visit history, so savvy restaurateurs can tailor their service to their guests.

“Capturing important details – birthday, favorite drink, preferred server, even food allergies – is just the first step,” Lewis said. “The data must be made available to restaurant staff at each point of contact with the guest, to create a unique experience that keeps that guest coming back.” On the DiRōNA website, Lewis discusses techniques and tools used by many fine restaurants, and how improving guest service has impacted their bottom line.

For over a decade, DiRōNA has recognized gourmet restaurants that exemplify culinary excellence in all aspects of fine dining, from the making of a reservation to the final presentation of the check. DiRōNA’s “Expert of the Month” topics have ranged from revitalizing a menu to hiring and training qualified staff. Please visit www.dirona.org for more details.

About GuestBridge, Inc.
GuestBridge, Inc. provides leading-edge reservations, wait list, and guest management solutions to the hospitality industry, including reservation-preferred and upscale casual restaurants, restaurant groups, hotels and resorts, private clubs, and night clubs. GuestBridge products and services are designed to enhance a restaurant’s ability to seamlessly interact with guests, increasing guest satisfaction, repeat visits, and profitability. GuestBridge is a proud sponsor of the Distinguished Restaurants of North America (DiRōNA). Customers include Flemings Steakhouse & Wine Bar, several Ritz-Carlton Hotels and Resorts, the Commander’s Palace group of restaurants, Mo’s Restaurants, the Mackay Restaurant Group, and the Coeur D’Alene Resort. Visit GuestBridge at www.guestbridge.com.