NEW GUESTBRIDGE RESTAURANT SOLUTION 5.0
PROVIDES UNPARALLELED FLEXIBILITY IN GUEST AND RESERVATIONS MANAGEMENT
Features, Pricing and Services Offer More Options to Match Restaurants’ Business Needs; Demonstrations Offered at
2004 NRA Show in Chicago – Booth 6662
HOUSTON, May 11, 2004 – GuestBridge, Inc., has announced the launch of GuestBridge Restaurant Solution 5.0, the newest version of the company’s industry-leading restaurant guest and reservation management software application.
GuestBridge has expanded the software’s functionality and flexibility by offering four enhanced, mix-and-match modules. This approach gives restaurants the option of purchasing specific features or a complete, integrated package. New pricing structures also enable customers to acquire the software solutions they need at manageable monthly rates.
“We have taken a modular approach with GuestBridge Restaurant Solutions 5.0 because every restaurant has different service and operational needs,” said Lewis Schrock, CEO of GuestBridge. “Each module offers a great deal of flexibility so that customers can personalize how they use these tools to enhance guest interactions in their restaurants.”
In addition, GuestBridge is introducing a new suite of Communications Services to help ensure that busy restaurateurs can remain in regular contact with their guests.
Alex Brennan-Martin, owner of Brennan’s of Houston and the Commander’s Palace chain of restaurants said, “We have always emphasized the importance of great customer relationships and outstanding communications at Brennan’s of Houston and Commander’s Palace. Guestbridge’s software and support services give us the ability to do an even better job of exceeding customers’ expectations with more personal and memorable dining experiences.”
Flexible software solutions to meet varied needs
The GuestBridge Restaurant Solution’s four modules -- Restaurant Reservations, Restaurant Operations, Communications and Online -- meet a wide range of restaurant needs.
- GuestBridge Restaurant Reservations, the core application, provides complete restaurant reservation and guest management, a range of inventory management options and in-depth reporting capabilities.
- GuestBridge Restaurant Operations adds table and server management features to better track restaurant activity and provide guest information when and where it is needed.
- GuestBridge Communications provides a central location for restaurants to manage communications campaigns and frequency-based loyalty programs.
- GuestBridge Online delivers guest database backup, Web-based management reports and online reservations.
Each of these modules includes a number of enhancements, such as the new, more extensive event management capabilities in the Reservations module.
The Communications module represents another breakthrough marketing innovation for the hospitality industry. It is the only marketing tool of its kind today that features centralized customer communications and loyalty program management capabilities.
“Customers asked us to create a tool they can use to develop customer communications, track related restaurant visits and manage frequent diner programs,” said Schrock. “While some of these features were already available, we have consolidated them in our new Communications module for easier access by managers and staff.”
All the new modules are built on GuestBridge’s guest database, the most full-featured and customizable guest database available in the hospitality industry. The modules can be purchased individually or as a combination package.
Flexible pricing options with predictable costs
Along with the company’s ongoing efforts to make its software as flexible as possible for restaurants, GuestBridge is increasing the flexibility of its pricing options by adding a monthly licensing plan. Customers can now benefit from the best solution in the industry at an affordable, predictable monthly rate. The company’s current purchase/maintenance option will continue to be available as well.
In addition to its software products, GuestBridge is now offering a suite of related Communication Services to help time-constrained restaurants. GuestBridge will implement communication campaigns, such as thank-you notes and birthday and anniversary reminders, for customers who want to take advantage of the guest information in the GuestBridge Restaurant Solution but do not have time to do it themselves. “We have found that many of our customers want to communicate more regularly with their guests, but don’t have the time or staff to do so,” said Schrock. “By offering these services, we can ensure that our customers’ guests receive regular, personalized communications that keep them coming back to the restaurant.”
GuestBridge on the Web
GuestBridge has completely revamped its corporate website with a new look and feel to support the latest version of GuestBridge Restaurant Solution 5.0.
“GuestBridge’s new Web site is a richer source of information about our software and services,” said Schrock. “We designed our Web site so that it reflects our energetic focus on helping our restaurant customers to better serve their guests.”
About GuestBridge, Inc.
GuestBridge, Inc., provides leading-edge reservation and guest management solutions to the hospitality industry, including the GuestBridge Restaurant Solution (formerly known as ReservationSource) for reservation-preferred restaurants. GuestBridge products and services are designed to enhance the restaurant’s ability to successfully and seamlessly interact with guests, increasing guest satisfaction, repeat visits and restaurant profitability. Visit GuestBridge at www.guestbridge.com.
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Claire Ellington |
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