SMITH & WOLLENSKY TO RECOGNIZE KEY CUSTOMERS NATIONWIDE WITH WEB-ENABLED APPLICATION
FROM GUESTBRIDGE

Multiple Smith & Wollensky Restaurant Group Locations Sharing Guest Data Through the ReservationSource Restaurant Solution

GuestBridge Exhibiting at 2003 NRA in Chicago – Booth 6680

HOUSTON, May 12, 2003 - The Smith and Wollensky Restaurant Group selected the ReservationSource Restaurant Solution from GuestBridge as a platform for reservation management and customer data sharing between their Smith & Wollensky Restaurant Group units.  The program will support both local reservation and customer management activities as well as share detailed customer information and visit history between units nationwide.

“The unique ability to share our customer data between locations while keeping all the critical information locally made ReservationSource our choice” said Michael Hassel, Director of Information Systems, “now our pilot restaurants can identify our top customers from the moment they call on the phone.”

The ReservationSource Restaurant solution provides advanced reservation and table management features designed for reservation-preferred restaurants.  As part of the ReservationSource solution, GuestBridge also offers web-based features including Guest Sharing, on-line backup and reporting tools and on-line reservations.

“Our goal was to provide a cost-effective tool for restaurants to recognize their top customers, and personalize their experience no matter what location they choose,” said Lewis Schrock, CEO of GuestBridge.  “The architecture of ReservationSource allows us to provide a flexible local solution that works easily within the restaurant and can also share critical customer data between units without any expensive hardware or communications.”

Customer tracking flexibility is enhanced with restaurant definable notes and characteristics used to group customers by common interests or demographics.  Outbound communications can be done through email or traditional mailings to all or a select subset of customers with easy to use wizards. Response rates can be tracked to show the return on investment on individual programs.   Unique features include the ability to automatically print customer information on a 40-column report at time of seating to provide real time information to servers.

ReservationSource reservation management features have been enhanced to provide improved ease-of-use and automatic customer information tracking.  The application also offers a highly flexible graphical table management program that both increases operational efficiency and enhances customer history.

About GuestBridge, Inc.
GuestBridge, Inc. is the developer of the ReservationSource suite of software solutions for fine dining restaurants and golf courses.  ReservationSource solutions are focused on operational efficiency and customer management to enhance profitability for hospitality establishments. Visit GuestBridge at www.guestbridge.com.