NEW GUESTBRIDGE ENTERPRISE SOLUTION ENHANCES GUEST SERVICE AND MARKETING FOR MULTI-UNIT OPERATORS

Mackay Restaurant Group Controls Reservations and Guest Data
In-House and Improves Marketing Outreach

Demonstrations Offered at FS/TEC Show in Orlando
October 24-27, 2004 – Booth 1037

HOUSTON, October 14, 2004 – GuestBridge, Inc., today announced a solution for geographically dispersed multi-unit hotel and restaurant operators who want to offer improved restaurant reservations and guest service. The GuestBridge Enterprise Solution enables organizations with 4 or more locations to offer cross-unit reservations and guest communications within their IT infrastructure.  With the need for improved customer relationship management and the interest in providing web-based reservations for guests, the GuestBridge Enterprise Solution offers the most feature-rich solution available today that does not require guest or restaurant data to reside outside a company’s firewall.

Mackay Restaurant Group Meets Both IT and Marketing Needs
The Mackay Restaurant Group in Washington and Oregon implemented the GuestBridge Enterprise Solution earlier this year.  Five of Mackay’s restaurants, including El Gaucho, Waterfront Seafood Grill and Troiani, use the solution to manage reservations and guest communications.
 
"With GuestBridge Enterprise, we were able to take total control of reservations and guest data for our units at a cost far less than doing in-house development or paying for ongoing external services.  The system provides valuable tools, including targeted email marketing, and takes advantage of our own network and infrastructure,” said Chad Mackay of the Mackay Restaurant Group.  “Our El Gaucho steakhouses in particular have reported marked improvement in marketing outreach.”

Industry-Leading Functionality That Meets IT Security Requirements
Before the GuestBridge Enterprise Solution, multi-unit operators were required to link to outside web servers to support the services now expected by increasingly technology-savvy guests.

“Until now, companies had to choose between web-based functionality, such as online reservations and email campaigns to guests, and control of their data,” said Lewis Schrock, CEO of GuestBridge.  “The GuestBridge Enterprise Solution allows organizations to keep their guest and reservation data completely within their own IT infrastructure, behind their firewalls, while still giving them access to a complete, state-of-the-art reservation and guest management solution.”

The GuestBridge Enterprise Solution was developed for larger hospitality organizations, including restaurant groups and hotel chains, that are interested in offering their guests the latest in technology and services but want to maintain internal control of their guest data.  With the increasing need for tight containment of both customer data and network security, the GuestBridge Enterprise Solution offers the functionality and control that the market requires, while costing a fraction of the cost of outsourced services or custom development.

The GuestBridge Enterprise Solution provides full cross-unit reservation, guest and communications management tools.  The system supports both internal and online reservations, a concierge solution, email campaign management, web reporting and guest data sharing between locations. 

About GuestBridge, Inc.
GuestBridge, Inc., provides leading-edge reservation and guest management solutions to the hospitality industry, including the GuestBridge Restaurant Solution (originally known as ReservationSource) for reservation-preferred restaurants.  GuestBridge products and services are designed to enhance a restaurant’s ability to seamlessly interact with guests, increasing guest satisfaction, repeat visits and restaurant profitability.  Customers include Brennan’s of Houston and Commander’s Palace, Ritz Carlton locations across the US, the Smith and Wollensky Restaurant Group, Al Biernat’s and the Mackay Restaurant Group.  Visit GuestBridge at www.guestbridge.com.

About Mackay Restaurant Group
Mackay Restaurant Group, a Seattle-based company led by proprietor Paul Mackay, consists of three El Gaucho steak houses, Waterfront Seafood Grill, Rippe's and Troiani. El Gaucho (www.elgaucho.com) steak houses, located in Seattle, Tacoma and Portland, are renowned for their 28-day Dry Aged Certified Angus Beef® brand Prime, tableside preparations, extensive wine list, reserve and single malt scotch lists, nightly piano bar, cigar lounges and intimate private dining.  Waterfront Seafood Grill (www.waterfrontpier70.com), located on Pier 70 in Seattle, features outstanding fresh seafood accompanied by sweeping views of Elliott Bay and the Olympic Mountains.  Troiani (www.troianiseattle.com), Mackay’s newest restaurant, expresses the passion of Italian food, wine, family and friends in the heart of downtown Seattle. Rippe’s (www.rippesgrill.com), Seattle's "blue-jeans" steakhouse, offers an extensive menu of steaks, chops and seafood at affordable prices and is located on historic waterfront Pier 70. For more information, please visit Mackay Restaurant Group online at www.mackayrestaurants.com.